Wednesday, February 24, 2010

The Green Premium


Professional Builder magazine researchers reported recently that 26% of those they surveyed said they would pay no premium for a house certified as green (eg Energy Star or LEED certified). 35% said they'd pay 1-2% more, ie less than the price of a good road or mountain bike. 25% said they'd pay 3-6% more than for a typical house. And only 11% said they'd pay 6-10% for green certification. 2% said they would pay more than a 10% premium.

That would suggest that if our houses were more than about $8K higher than a similar looking non-Energy Star house with the same square feet, that there wouldn't be much of a market. From what I'm learning so far working with the modular vendors, this looks doable. ...more to come on exactly what measures we will take to meet the Energy Star new construction criteria in Davis.



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