Sunday, August 23, 2009

A White House Farmers Market?

From the Washington Post:
A White House Farmers Market?

President Obama spoke at the DNC about health care and healthful eating. (Alex Wong -- Bloomberg)
Michelle Obama may have planted a garden on the White House lawn. But she isn't the only one in her family pushing the benefits of fresh, local produce. At the Organizing for America National Health Care Forum on Thursday, President Obama said that improving access to fresh fruits and vegetables is a key part of reforming health care. He also floated another idea.

"One of the things we're trying to figure out is, can we get a little farmers market set up outside the White House," the president said in answer to a question about combatting obesity. "That is a win-win situation. It gives suddenly D.C. more access to good, fresh food, but it also is this enormous potential revenue maker for local farmers in the area."

Obama didn't say anything about how such a market would work, but Ann Yonkers, co-founder of FreshFarm Markets, welcomed the initial idea: "There's a lot of emphasis in the White House on health. So it's pretty consistent with that. It would be great if it happened."

Obama also stressed the importance of creating distribution systems that could link small, local farmers to public schools who want more fresh fruits and vegetables on their menus. (Look for my story on how this is already happening in Charlottesville, Va., in next week's Food section.)

Schools serve French fries, tater tots and hot dogs, Obama said, "because let's face it, that's what kids want to eat anyway." But he noted that the problem is exacerbated because "that food is a lot cheaper because of the distribution we've set up. … Getting local farmers connected to school districts: That would benefit the farmers delivering fresh produce. Right now they don’t have the distribution mechanism set up."

-- Jane Black

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